In a major milestone, a prominent entertainment company has unveiled its highly-anticipated sports wagering platform in the Empire State, marking a significant expansion into the country’s largest sports betting market. The new platform, which boasts a recognizable brand name, officially entered its soft launch phase on Thursday, with a full rollout slated for the following day.
This development marks the 19th jurisdiction where the company’s sportsbook is available, solidifying its position as a major player in the rapidly growing industry. Initially, executives had aimed to debut the platform prior to the start of the football season, but unforeseen delays in the licensing process pushed back the timeline.
Meanwhile, New York’s sportsbooks have gotten off to a strong start, generating a net revenue of $91.5 million over the first two weeks of the NFL season, according to data released by the state’s gaming commission. This promising trend is expected to continue, with the addition of the new platform poised to further fuel the market’s growth.
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