The 2024 MLB season has been a tumultuous ride for the Chicago White Sox, to say the least. With a dismal 36-120 record, the team is on the verge of setting a modern-day era record for most losses in a single season. The current record holders, the 1899 Cleveland Spiders, lost a staggering 134 games.
This season has seen the White Sox experience a whopping 14 separate losing streaks of at least four games, including a 21-game skid that tied the American League record set by the Baltimore Orioles in 1988. Although they managed to break the streak with a win, the team’s struggles have been a constant theme throughout the year.
Dealing with such a high volume of losses can be mentally draining for everyone involved with the organization. However, the White Sox’s social media team has found a way to cope with the situation through humor. In recent weeks, they’ve been using creative and comedic ways to report their defeats on their social media platform.
One such example was when the White Sox faced off against the Los Angeles Angels. After having a rare three-game winning streak, they were defeated 5-0, with the Angels scoring in five consecutive innings. Instead of dwelling on the loss, the social media team focused on what could have been, posting a humorous message about not winning four games in a row.
In another instance, the White Sox suffered two extra-inning defeats, prompting a change in strategy from the social media admin. Against the Angels, they took the lead twice in extra innings but ultimately lost in the thirteenth inning. The team’s social media post simply read, “FINAL: the other team scored more runs than us.” This post went viral and showcased the team’s ability to poke fun at themselves.
This lighthearted approach continued in their next game against the San Diego Padres. After a close loss, the team posted, “FINAL: the number of runs we scored was not greater than the number of runs they scored.” The humor was a welcome respite from the team’s struggles on the field.
As the losses continued to mount, the social media team’s posts became even more creative. In one instance, they directed fans to the MLB app for the final score, rather than posting it themselves. In another, they used a popular meme to report a loss, adding Chicago-centric details to make it their own.
Through their humorous approach, the White Sox’s social media team has managed to find the silver lining in an otherwise disappointing season.
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