Exciting News for Football Fans!
In a groundbreaking move, the Women’s Super League and Women’s Championship have secured a major sponsorship deal with a leading financial institution, solidifying their commitment to women’s domestic football. This historic agreement is valued at a staggering £45 million ($60m) over three years, marking the largest investment in women’s football history.
The deal, which more than doubles the previous agreement, will provide vital support for the growth and development of women’s football in England. The partnership is a testament to the bank’s dedication to promoting women’s sports and empowering female athletes.
“We are thrilled to have a partner that shares our vision for the future of women’s football,” said Nikki Doucet, CEO of Women’s Professional Leagues Limited. “This significant investment will have a profound impact on the game, providing a strong foundation for sustainable growth and development.”
The bank has been a driving force behind women’s football in England since 2019, and this latest agreement cements its position as a champion of women’s sports. The extension of its partnership with the Premier League further underscores its commitment to football at all levels.
Ian Wright, a legendary former player and ambassador for the bank, praised the deal, saying, “This investment is a game-changer for women’s football. It’s exactly what’s needed to ensure the long-term sustainability of the game and provide opportunities for future generations of female players.”
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