A Holiday Tradition Turns Emerald Green
This festive season, Bloomingdale’s 59th Street flagship store has undergone a magical transformation, blending the whimsy of the iconic musical “Wicked” with the magic of Santaland. The result? A winter wonderland that’s more Emerald City than North Pole.
Pink Trees and Wand Lollipops Galore
Gone are the traditional candy canes and red-suited Santas; instead, visitors are greeted by pink Christmas trees, wand lollipops, and “Wicked”-themed accessories. Even jolly old St. Nick has gotten a stylish makeover, donning a green suit with elaborate gold details.
Not Everyone’s Cup of Hot Cocoa
While some may appreciate the creative twist, many are left feeling disappointed and disoriented. One local mom took to Facebook to warn others about the untraditional Santa, sharing her own family’s experience: “We left a bit disappointed without a photo… I just wanted to share in case other people were thinking about taking their kids to see Santa and want a traditional photo.”
The Verdict from the Youngest Critics
Kids, too, are struggling to adjust to the new look. An emerald-clad elf confided that babies often burst into tears upon seeing the green-suited Santa. Six-year-old Jada Robinson summed up the general sentiment: “Red is more Christmas-y.”
When Marketing Meets Tradition
While pop culture partnerships can drive engagement, there’s a fine line between innovation and preserving beloved traditions. For many, Santa’s red suit is an untouchable symbol of the holiday season – a sacred institution that shouldn’t be tampered with.
The Real Victims: Parents
In the midst of this festive fuss, let’s not forget the parents who are left to navigate the tricky questions and disappointed expectations of their little ones. “Why is Santa in green?” “Did he lose his suit?” The queries are endless, and the simplest solution would be to stick to the classic red suit that has become synonymous with the holiday season.
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