The Oscars’ Most Divisive Nominee: A Recipe for Disaster
Emilia Perez, the French-made musical drama, has earned the dubious distinction of being the second most nominated movie in Oscars history. But beneath the glamour of its 20+ nominations lies a tale of widespread disapproval. The film’s reception has sparked a familiar cycle of discontent, one that has been building in the movie industry for quite some time.
A Movie Nobody Seems to Love
Regular audiences have given Emilia Perez a lukewarm reception, with a paltry 2.6 rating on Letterboxd. Critics, too, have been underwhelmed, awarding it a modest 76% on Rotten Tomatoes – the lowest rating among this year’s Best Picture nominees. But it’s in Mexico, where the film’s subject matter is set, that the backlash is most pronounced. The movie’s French production team, non-Mexican cast, and musical format have all contributed to its unpopularity.
A Costly Campaign
Netflix shelled out $12 million to acquire Emilia Perez, followed by a reported multi-million dollar “For Your Consideration” campaign. It’s clear that the streaming giant spared no expense in courting Oscar voters. The result? A record-breaking number of nominations, despite the film’s lack of widespread appeal.
A Fatal Misstep
In a move that has sparked outrage, the film’s promotional campaign has drawn parallels with the Holocaust. This ill-advised comparison has only added fuel to the fire, particularly when pitted against two other Holocaust-related movies in the running. Our advice to those involved? Take the high road and accept the criticism. Fighting against the tide of public opinion will only exacerbate the situation.
A Lesson in Humility
As the Oscars ceremony approaches, it’s essential for the Emilia Perez team to acknowledge their mistakes and move forward. The film’s divisive nature has already sparked a heated debate; it’s time to listen to the critics and learn from their mistakes. By doing so, they may just salvage what’s left of their reputation.
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