The Wait is Over: ‘Severance’ Returns Tonight
After a nearly three-year hiatus, the highly anticipated second season of ‘Severance’ premieres tonight at 9pm ET on AppleTV+. To generate buzz around the show’s return, the main cast, including Adam Scott, Zach Cherry, Patricia Arquette, Tramell Tillman, and Britt Lower, pulled off a clever publicity stunt at Grand Central Station.
A Masterclass in Promotion
On Tuesday, the cast members walked into a large glass box in the middle of the bustling train station, remaining in character as they worked on their computers and performed mundane tasks. The scene was eerily reminiscent of the show’s themes, and it didn’t go unnoticed by passersby, including series director Ben Stiller, who was seen filming the event. A video of Stiller politely interacting with a fan who praised his work on Zoolander is a must-watch.
AppleTV+ Steps Up Its Game
This innovative promotional tactic marks a significant shift in AppleTV+’s approach to marketing its shows. For years, the streaming service has struggled to generate buzz around its critically acclaimed, high-budget productions. However, with this stunt, AppleTV+ is finally getting the attention it deserves. The same night, a person dressed in an outside suit from ‘Silo’ was spotted courtside at a Dallas Mavericks game, further fueling the excitement around the platform’s original content.
A New Era for AppleTV+
This monumental day in AppleTV+ history signals a turning point for the young streaming service. By offering a free weekend trial to kick off the new year, AppleTV+ is making a concerted effort to attract new viewers. Combine this with the two viral moments from this week, and it’s clear that the platform is finally getting its marketing strategy right.
Which Show Should You Watch?
If you’re new to AppleTV+, I highly recommend checking out ‘Severance’ over ‘Silo’. While both shows had impressive first seasons, ‘Severance’ boasts stronger writing, acting, and a more captivating concept. The show’s exploration of the work-home life dichotomy raises thought-provoking questions and masterfully unravels its mystery. Ben Stiller’s direction is also noteworthy, maintaining a sense of tension throughout.
Other AppleTV+ Gems
If you’re looking for alternative AppleTV+ shows, Jeff D Lowe recommends ‘Slow Horses’, starring Gary Oldman, which has garnered numerous award nominations and wins despite flying under the radar.
The Hype is Real
With ‘Severance’ returning tonight, expectations are running high. The show’s first season ended on a cliffhanger, and fans are eagerly anticipating the new season. With Season 3 already in development, it’s clear that ‘Severance’ is here to stay. Catch up on the action with a SPOILER-FILLED Season 1 recap video before tonight’s premiere.
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