The NBA’s Christmas Day Slate: A Showcase of Outdated Priorities
As the NBA’s Christmas Day schedule approaches, it’s hard not to wonder if Commissioner Adam Silver would revise the lineup if given the chance. The current slate, announced before the season, raises more questions than excitement.
A Glaring Omission
The NBA’s showcase day is meant to highlight its biggest stars and best teams. Yet, two glaring omissions stand out: the Oklahoma City Thunder and the Milwaukee Bucks. The Thunder, arguably the second-best team in the NBA, and the Bucks, featuring arguably the second-best player in the league, Giannis Antetokounmpo, are nowhere to be found.
Stuck in the Past
The NBA seems unable to let go of its previous era of superstars. Despite the Warriors and Lakers struggling to stay out of the Play-In tournament, they’re still featured prominently. Meanwhile, the Suns, dealing with injuries, and the 76ers, plagued by health issues, get a nod over more deserving teams. It’s clear the league prioritizes familiar names over current performance.
Giannis Speaks Out
Giannis Antetokounmpo recently expressed his frustration with the NBA’s selection process. “There’s gotta be an algorithm because if it’s — how can I say — like a popularity contest, I can give you facts.” He’s right; the NBA’s priorities seem to be driven by popularity rather than merit.
A Marketing Problem
The NBA’s inability to move on from the past era is a glaring problem. Instead of investing in marketing the next wave of stars, they cling to familiar names. This Christmas slate is a prime example, featuring teams that “stink” over more deserving ones. It’s a missed opportunity to showcase the league’s best talent and teams.
The Real Issue
The NBA’s marketing issue goes beyond “3PT shooting.” It’s about recognizing and promoting the current stars and teams that are driving the league forward. By ignoring teams like OKC and the Bucks, the NBA is doing itself a disservice. It’s time for the league to adapt and showcase its best, rather than relying on outdated priorities.
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