Mid-Major Basketball Done Right
When it comes to creating an unforgettable college basketball experience, Montana’s recent game against South Dakota State is a prime example. Two teams expected to make it to the NCAA Tournament faced off, setting the stage for an electrifying matchup. But what really caught our attention was the clever promotional idea that accompanied the game.
A Great Start, But Room for Improvement
The concept was simple yet effective: offer 100 fans a free beer or $10 concession stand voucher. While this is a fantastic start, we think it could be taken to the next level. Why not cover the entire tab for the first half of the game? This would not only keep fans engaged but also provide a bigger incentive to stay and cheer on their team.
The Power of Free Beer
Let’s face it, college students are often strapped for cash. We’ve all been there, scrounging for deals like $1 pitcher nights or all-you-can-drink specials just to make ends meet. But when someone treats us to a cold beer, it’s a whole different story. The taste is sweeter, the experience more enjoyable. Add a win to the mix, and you’ve got a recipe for an unforgettable night.
Genius Marketing at Its Finest
By offering fans a free beer (or two, or three…), Montana’s promoters tapped into the psyche of college students everywhere. It’s a clever move that’s sure to attract more fans and create a buzz around the game. Who wouldn’t want to attend a game where the beer is flowing and the energy is electric? It’s a marketing strategy that’s hard to beat.
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