Taste Buds Take Flight: Delta Partners with Shake Shack for In-Air Burger Delights
In a bold move to elevate in-flight dining, Delta has joined forces with Shake Shack to bring mouthwatering burgers to passengers cruising at 30,000 feet. This unprecedented partnership takes off on December 1, with Boston-based flights being the first to offer this culinary treat. As the program expands to other US markets in 2025, travelers in First Class on routes exceeding 900 miles will be able to pre-select a Shake Shack Cheeseburger as their meal option.
Customization Takes Center Stage
Passengers can tailor their burger experience by creating the signature ShackBurger, complete with toppings like tomato, lettuce, and the iconic ShackSauce, all served on the side. This indulgent meal is rounded out with crispy chips, a refreshing Caesar salad, and a rich dark chocolate brownie reminiscent of Shack Attack flavors.
Breaking Away from the Norm
Airlines often find themselves in the hot seat, but this innovative collaboration is a breath of fresh air. It’s a rare occasion when we can poke fun at airline food, which is often an afterthought in the grand scheme of air travel. However, this partnership has the potential to spark a “burger war” in the skies, and we couldn’t be more excited.
The Devil is in the Details
Before this partnership takes off, Delta needs to address three critical aspects:
Fries: The Missing Link
No burger is complete without crispy fries by its side. It’s crucial that Delta figures out a way to incorporate Shake Shack’s signature crinkle-cut fries into the meal, even if it means getting creative with in-flight cooking methods.
Burgers for All
While First Class passengers will be the first to indulge in this culinary delight, it’s essential that Delta finds a way to make Shake Shack burgers accessible to all passengers, regardless of their seat assignment. Burgers have always been a staple of comfort food, and denying them to coach passengers could be seen as a misstep.
Authenticity is Key
To truly replicate the Shake Shack experience, Delta must ensure that the burgers served on board taste identical to those found in Shake Shack restaurants. This means using fresh meat, flavorful ShackSauce, and perfectly toasted buns. Anything less would be a disservice to the beloved brand.
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