As we approach the final stretch of 2024, it’s clear that a certain athlete is on track to dominate the “Person of the Year” awards. Her impact has been nothing short of phenomenal, transforming her sport and captivating the nation. Consider the following:
* She’s become a household name, with America eagerly following her every move.
* Her presence has single-handedly made her league a topic of national conversation for the first time in its history, despite billions of dollars invested over the years.
* She’s achieved what many thought impossible: making her league popular and attracting a massive following.
The numbers speak for themselves. A recent playoff game drew a record-breaking 2.5 million viewers, while another game aired on a major network during a typically challenging time slot still managed to attract 1.8 million viewers. Regular season games featuring this athlete averaged 1.178 million viewers, nearly tripling the viewership of other league games.
It’s surprising, then, that some individuals in the industry seem disappointed by her team’s season ending. One commentator, in particular, expressed a preference for the “good old days” when women’s basketball had a smaller, more intimate following. This perspective seems at odds with the desire to attract larger audiences and increase revenue.
For those who’ve followed the league since its early days, it’s understandable that they might feel a sense of loss as their beloved sport gains mainstream popularity. It’s like watching a favorite indie band suddenly achieve widespread success and lose its unique, personal connection with fans. However, there’s no denying the impact this athlete has had, and her devoted fans are here to stay.
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